Managing Director DY Works
Over a marketing career, spanning USA and India; Alpana has believed that businesses should be centered around consumers, rather than around supply chains, and need the agility to adapt to evolving consumer needs and preferences.
As the Managing Director of DY Works, she believes in design thinking to create human centric business design – largely rooted in culture. An economist (St. Stephen’s – 1983) and a management graduate (IIM-Ahmedabad, 1985), she bring left brain thinking to right brain solutions.
A regular speaker at global conferences and a columnist on the power of design, she has long evangelized the power of disruption