Anita van de Velde
Managing Director & Founder
Born in Leeds (UK), to parents from India, Anita’s first career spanned 15 years in the UK’s Ad land. She worked for agencies such as Carat, JWT, Rapp, Initiative and Proximity, and client side for Sainsbury’s. An early advocate of integrated communication strategies, Anita was also a member of the IPA’s first Diversity Committee. In 2009 she moved to Amsterdam and it’s here she pivoted her career into international marketing & communication executive search. Four years later she set up her own bespoke talent consultancy, DeVelde International.
Passionate about people and brands, her two careers combine in consulting on Employer Branding. Fully aware of the challenges in the workplace, Anita is a staunch advocate of equality – she uses her privileged position of trust to promote the need for greater diversity and inclusion in organisations. The team at DeVelde International are known for supporting leading multinational and network agencies in their talent needs. Anita is considered a leading talent expert in Europe.