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Antoinette Hoes

EXECUTIVE JURY

Antoinette Hoes
Transformation & Integration Director
DDB Berlin
Germany

BIOGRAPHY

Responsible for the areas of digital strategy and transformation across all locations of DDB Germany. Supporting the global digital business of our client Volkswagen. Manager, strategy director and business consultant with a strong digital background and an eye for business. Dragon-Ant mix, always on a mission.
What went before
2018 Was voted into The Colourful 50, Dutch game changers in diversity and inclusion
2017 was voted nr 2 in the Adformatie (think Dutch AdAge) Top100 of people that make a difference in the marketing and advertising industry. Speaker at: Cannes Lions Festival
2016, Het Grote Marketing Congres 2017, Epica moderator round tables
2018 Jury President > ADCN Craft Strategy
2016, Spinawards Digital Campaign 2016. 2015 Became the CEO of Blast Radius Amsterdam (a WPP acquisition) tasked with the transformation of the agency into Wunderman Amsterdam. We won the Grolsch International beer account in our first year.
2011 Head of strategy at Tribal & DDB Amsterdam the Eurobest interactive agency of the year. In the latter part of 2013 we merged with DDB to become an integrated agency and
2014 agency of the year at Spinawards as well as the Dutch SAN Advertisers award.
2006 Founded Leylines – a digital (media) strategy and optimisation agency (sold in 2011).

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