Alise Lize Karaboga
Managing Partner Ultra
Founding Partner newton.ddc
Karaboga, started her advertising career in JWT Istanbul as a media planner/buyer in 1992. During her tenure at Publicis Istanbul that started in 1997 she moved to client services and first managed the Coca-Cola business for the Central Asian and Caucasian region. In her 20 years at Publicis she worked on global brands; Club Med, British Airways,Renault, Group SEB and L’Oreal as well as the local businesses such as Turkcell, Superonline,Akbank, Akbank Private Banking,Turkish Airlines.
In 2007 she was asked to lead Publicis Bold a relatively new initaitive in the group.Within 7 years she built the agency to become an award winning agency, managing communication for Nestle Confectİonary, Skoda, Media Markt ,Migros,Macro Center, Sportive,D&R, Citibank.
In 2014 Karaboga became the C.E.O of Saatchi&Saatchi Istanbul. After a 20 year career with Publicis she decided to act on her entreprenial skills and joined Ultra as Managing Partner. And as of January 2018 she also co-founded Newton.ddc a data driven creativity agency.
She is currently the sitting chairwoman of the board of the Advertising Foundation and also a member of the Advertising Associaton. She is a board member of Make a Wish Turkey.
Karaboga has been on numerous national and international industry award juries including Cannes International Creativity Festival, Felis, Kirmizi, Social Media Awards, Prida Communication Awards.
Karaboga sepaks english and french in addition to her native tongue turkish.