Integrated Creative Director & Brand strategy
Creative Director & Brand strategy advisor with 12 years of experience in the creative industry and several recognitions in festivals such as Cannes Lions, D&AD, London Festival, New York Festival, AIE AP, El Ojo, El Sol, Effie Awards, among others. Bachelor in Graphic Design at the National University of Colombia began her career at the Museum of Modern Art of Bogotá.
In 2005 she studied photography in Caracas and an Art Direction course at the Centro Universitario Belas Artes of São Paulo, Brazil.
In 2006 she was hired by SANCHO BBDO Colombia as junior Graphic Designer where she worked for 8 years reaching the position of Creative Director Total Work. During that period, she created and lead advertising campaigns for brands such as Chevrolet, Pepsico, Frito Lay, Zenú, Alianza Team and El Tiempo Newspaper, getting a notable creative and effective performance of those brands.
Between 2015 and 2017 She worked as Executive Creative Director in JWT Colombia being responsible along with the CCO for the transformation of the creative department. During three years working with the creative team, she developed “The Life Saver Backpack”, “The Last Mask”, “The Breastfeed Mannequin”, “Nike equality signs “, along with some other projects and campaigns that were highly awarded at several creativity festivals.
In the last two years, she has been selected to take part as member of the panel jury of the Young Lions competition in Colombia in 2016, part of the design jury at New York festival 2017, president of the social responsibility at FICE 2017, and part of the promo and activation jury at Cannes Lions Creativity festival 2017.
Ending 2017 , she decided to leave JWT to dedicate herself to develop her own ventures and also to work as independent strategic advisor of emerging brands, ecoEproducts, social innovation projects and non-profit organizations.
Currently, she is collaborating with academia seeking to strengthen ties between the innovation and entrepreneurial academy programs and the creative industry, and also committed with initiatives to promote the leadership of creative women.