Global Creative Director
Jax is a Global Creative Director working on Samsung Electronics. Prior to Cheil, she worked at Ogilvy New York and Publicis New York and has been successful in working for a number of Fortune 500 companies while she was there. Her clients included: Motorola, Kodak, Feeding America, Dove, Stolichnaya, Louis Vuitton, Puerto Rico Tourism Board, Global Minute Maid, Dasani, IKEA, Citizen’s Bank, AVON, Gap and Citibank.
Jax is curious how technology meets with advertising and continues to develop new ideas that challenges the norm. Her works have been honored at Cannes, OneShow, D&AD, Clio Awards, New York Festival, London Award Show, Spikes Asia, AdFest, iF Design Awards, AdStars, Korea Advertising Festival and many more.
Jax was ranked as one of Korea’s Most Creative in 2018 and most recently, sat as a jury for Cannes Lions Advertising Festival for Digital Craft in 2019. She had also sat in the jury panel at AdFest for Mobile and Interactive Lotus earlier this year. In 2018, she has been on jury for Spikes Asia for the Glass Awards and Film Craft categories. She is frequently invited as a guest speaker to AdFest in both 2018 and 2019 to give a session on “Tech your new BFF,” and “Humanitech.”