WORK FOR GOOD CUT

Driving While Black - Courageous Conversation Global Foundation
Courageous Conversation Global Foundation

Bronze

Title:	Driving While Black
Brand:	Courageous Conversation Global Foundation
Product/Service:	Courageous Conversation Global Foundation
Client:	Courageous Conversation Global Foundation
Entrant Company:	Critical Mass
Agency:	Goodby, Silverstein & Partners and Critical Mass
Production Company:	The Mill
Creative Director:	GSP: Chief Creative Officer: Margaret Johnson, Creative Director: Anthony O'Neill, Creative Director: Rony Castor, Critical Mass: Chief Creative Officer: Val Carlson, Executive Creative Director: Steve Savic, Group Creative Director: Will Danilow, Creative Director: Michael McGrath-Sing
Entrant Company Country:	United States
Release Date:	2023-09-13
Duration:	02:00
Notes for Judging:	Since 2017, over 600 Black people have been killed during routine traffic stops by police in America. The Driving While Black car was built to highlight the double standards Black people experience during the most common interaction with police—traffic stops. This project brings attention to the absurdity of these standards and gives people a clear perspective about the social injustice Black people face every time they get behind the wheel. From the absence of a glove box to a modified steering wheel to even the absence of a trunk, this car is equipped to keep drivers alive. We launched the car at the most important car event of the year: the Detroit Auto Show. We created an AR car experience that allows people to explore the car in real time, so they wouldn’t just hear about our car—they would know better what it’s like to drive while Black. DWB was shown around the country, beyond Detroit, including in San Francisco, Los Angeles, New York City and even in Canada. Our website allows visitors to learn the tragic stories behind each feature and get a better understanding of why each piece of the car is necessary. Viewers are invited to get involved by not only bringing awareness to the campaign but also learning how they can bring change to law enforcement in their community.
Additional Credits:	Agencies: Goodby Silverstein & Partners & Critical Mass Chief Creative Officer: Margaret Johnson Creative Director: Anthony O'Neill Creative Director: Rony Castor Art Director: Ben Burgoyne Copywriter: TShea King Copywriter: Alanna Johnson Designer: Pedro Zuccolini Designer: Johann Vernizzi Designer: Carlos Hernandez Motion Artist: Nick Bizzack Managing Partner: Leslie Barrett Group Account Director: Melissa Buck Group Account Director: Thomas Powers Account Manager: Javonta Thomas Partner, Head of Brand Strategy: Bonnie Wan Partner, Head of Communication Strategy: Christine Chen Senior Brand Strategist: Simran Kaur Communication Strategy Director: Drew Forrest Communications Strategist: Taylor Yada Junior Communication Strategist: Joshua German Head of Production: Jim Haight Production Department Manager: Timothy Plain Executive Producer: Danielle Riccardi Senior Producer: Lorraine Schreyer Production Manager: Karl Williams Director of Business Affairs: Judy Ybarra Critical Mass Chief Creative Officer: Val Carlson Chief Production Officer: Alissa Hansen EVP, Executive Creative Director: Steve Savic Group Creative Director: Will Danilow Creative Director: Michael McGrath-Sing Copy Director: Peter von Sass Senior Art Director: Tyler Wong Associate Designer: Myrrha Boné Technology Director: William Mincy Executive Producer: Sarah Pidgeon Senior Producer: Carolina Rodriguez Technology Lead: Courtney Ring Developers: Jaden Rose and Brendan Azzano Project Coordinator: Tyrah Seitz Associate Strategist: Charlie Doyle Associate Search Strategist: Kelly Liu Group 3D Director: Andrzej Milosz 3D Artist: Diego Quesada, Orlando Villalobos Tech Strategist: Damian Hadala Production Company: The Mill