WORK FOR GOOD CUT - RADIO
CAMPAIGN (2024)
WORK FOR GOOD CUT - RADIO (CAMPAIGN)
JPEG
MP4
3m:04s
MP3
2m:21s
Sing the News - Argentine Heart Foundation (Fundación Cardiológica Argentina)
Heart Health Awareness
Shortlist
| Title: | Sing the News |
|---|---|
| Brand: | Argentine Heart Foundation (Fundación Cardiológica Argentina) |
| Product/Service: | Heart Health Awareness |
| Client: | Argentine Heart Foundation (Fundación Cardiológica Argentina) |
| Entrant Company: | BeautifulBeast |
| Agency: | BeautifulBeast |
| Sound Company: | Papamusic, Buenos Aires |
| Creative Director: | Flor Leibaschoff |
| Title: | Sing the News Case Study |
| Release Date: | 2023-09-29 |
| Duration: | 01:00 |
| Individual Credits: | Exec. Creative Dir: Diego Duprat |
| Individual Credits: | Chief Branding Officer: Salma Gottfried |
| Individual Credits: | Account Supervisor: Victoria Acosta |
| Individual Credits: | Writer: Thiago Magnini |
| Individual Credits: | Director of PR: Ana Gambacini |
| Notes for Judging: | In 2023, Argentina faced a period of unprecedented stress and uncertainty. Devaluation and political maneuvers were rampant, and the upcoming presidential elections only added to the people's anxiety. The situation was dire, and something needed to be done. To combat the stress that was taking a toll on the people of Argentina, the Foundation partnered with radio stations and the renowned group Fábrica de Canciones to create songs featuring the most heart-stopping news of the day. These radio spots were created in real time, every day, to put a smile on people's faces during these trying times. |
| Additional Credits: | Music: Fábrica de Canciones, Argentina Exec. Producer, Fábrica de Canciones: Leandro Aspis Exec Producer Papamusic: Damian Minckas Exec. Producer Deaf Mule Studio: Victor Macías Audio Post: Papamusic, Argentina & Deaf Mule, Dallas |