WORK FOR GOOD CUT - ONLINE VIDEO
SINGLE (2024)
WORK FOR GOOD CUT - ONLINE VIDEO (SINGLE)
JPG
MP4
3m:52s
MP4
2m:00s
OLAY AI-SHU - OLAY
SKINCARE
Shortlist
| Title: | OLAY AI-SHU |
|---|---|
| Brand: | OLAY |
| Product/Service: | SKINCARE |
| Client: | OLAY |
| Entrant Company: | PG ONE |
| Agency: | PG ONE |
| Production Company: | Memesys Cultural Lab |
| Editing Company: | Memesys Cultural Lab |
| Sound Company: | Memesys Cultural Lab |
| Creative Director: | Ajay Vikram: Chief Creative Officer |
| Release Date: | 2023-10-09 |
| Duration: | 03:52 |
| Individual Credits: | Priyali Kamath, Senior Vice President for Skin & Personal Care - Asia Pacific, Middle East and Africa |
| Individual Credits: | Lester Estrada, Vice President for Skin Care and E-commerce - Asia Pacific, Middle East and Africa |
| Individual Credits: | Abhishek Mittal, Senior Director for Digital Transformation and Sales - Asia Pacific, Middle East and Africa |
| Individual Credits: | Salisa Orutsahakij, Brand Director for Skin Care - Asia Pacific, Middle East and Africa |
| Individual Credits: | Jeune San Juan, Senior Regional Communications Manager for Skin & Personal Care Asia Pacific, Middle East and Africa |
| Individual Credits: | Ajay Vikram: Chief Creative Officer |
| Individual Credits: | Khatkhanang Chavalitsakulchai: Regional Account Director |
| Individual Credits: | Vaishnav Balasubramaniam: Creative Director |
| Individual Credits: | Janath Gamage: Senior Art Director |
| Individual Credits: | Yuste De Lucas: Associate Creative Director |
| Individual Credits: | Jordan Price: Regional Head Of Planning |
| Individual Credits: | Emmanuel Lalleve: Executive Creative Director |
| Individual Credits: | Penny Sadlier: Managing Director, PG One |
| Individual Credits: | Sarah Ko: Executive Creative Director |
| Individual Credits: | Jocelyn Chabanis: Creative Director (Case Study) |
| Individual Credits: | Jarron Loh: Senior Account Executive |
| Individual Credits: | Pamela Lee: Strategic Planner |
| Individual Credits: | Sharon Leong: Senior Producer |
| Individual Credits: | Michelle Whitesides: Client Services Director – Global Clients |
| Individual Credits: | Shreya Dudheria & Anand Gandhi: Written, Directed & Produced |
| Notes for Judging: | While India has the highest female STEM graduates at 43%, only 14% stay in their fields. Why? Lack of female role models and mentors. Instead, they’re bombarded by cultural and gender bias and tremendous family expectations. So to #StemTheGap, Olay gathered the voices of top female scientists in India, their real-life experiences and 500+ pages of data, and created AI-SHU. AI-SHU is a web-based chat mentor that offers invaluable guidance to Indian women pursuing STEM careers. AI-SHU is unique because she is AI combined with real-life wisdom and practical advice. We also partnered with vLookUp and LEAD Schools to connect women with mentors. Finally, we created a ground-breaking film about 5 iconic Indian women. It garnered 3.2M views in 48 hours and over 23M+ views to date. In a time when women are always hearing that they can’t, here’s the collective voice of great women telling them that they can. |
| Additional Credits: | Zain Memon: Executive Producer Indrakshi Pattanaik: Costume Designer Dharmendra Patella: Editors Jeevan Jena: Editors Swapnil Bhalerao: Art Director Madhur Madhavan: Production Designer Satchith Paulose: Cinematographer |