WORK FOR GOOD CUT - PRINT

The Sleep for the Innocents - ACRA
ACRA

Shortlist

Title:	The Sleep for the Innocents
Brand:	ACRA
Product/Service:	ACRA
Client:	ACRA Foundation
Entrant Company:	DIFFERENT SPA
Agency:	DIFFERENT SPA
Creative Director:	Massimo del Monaco - Roberto Ferrario
Title:	Baby
Title:	Man
Title:	Woman
Release Date:	2023-07-21
Notes for Judging:	The campaign was planned in outdoor media during the "hottest time", when the numbers of immigrants trying to land on our shores increases exponentially. And it was planned particularly in the most affected regions of Italy, such as Sicily. It has had a great response from both the public and the institutions. The campaign shows a great drama of our times: from 2015 to date, more than 25,000 migrants died in the Mediterranean and Atlantic in the attempt to reach Europe through Italy. We created a campaign to raise awareness on this issue of the immigrants, with a strong visual impact, to give a voice to all those people who will remain in silence, just when they were looking for a way of salvation. The campaign had a strong impact both on the public and on the institutional level: the newspapers and TV news talked about it and the most positive and effective thing was the unanimous reaction of the people who considered the campaign only positively, appreciating both the message and its representation. THE SLEEP FOR THE INNOCENTS Migrations have existed since the dawn of time. All over the world, women, men, and families migrate because they dream of new opportunities. ACRA has been committed to the protection of human rights for over 50 years, promoting a culture of dialogue and solidarity, in order for migration to always be an opportunity for life. #letswakeup