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The End Credits - WIF (Women in Film)
WIF (Women in Film)

Silver

Title:	The End Credits
Brand:	WIF (Women in Film)
Product/Service:	WIF (Women in Film)
Client:	WIF (Women in Film)
Entrant Company:	FRED & FARID LOS ANGELES
Agency:	FRED & FARID LOS ANGELES
Production Company:	FRED & FARID Los Angeles
Editing Company:	FRED & FARID Los Angeles
Sound Company:	Uptempo
Creative Director:	Chelsea Steiger, Nicolas Berthier, Yann Rougeron
Entrant Company Country:	United States
Release Date:	2024-03-10
Duration:	02:09
Individual Credits:	Chief Creative Officers: Fred & Farid
Individual Credits:	Chief Executive Officer: Kirsten Schaffer
Individual Credits:	Director of Marketing and Communications: Chandra Jackson
Individual Credits:	Manager of Marketing and Communications: Ala' Khan
Individual Credits:	MarComms Coordinator: KC Stone
Individual Credits:	Reframe Director: Andria Wilson Mirza
Individual Credits:	Reframe Program Manager: Becca LaMantia
Individual Credits:	President & Co-CEO: Jean-Luc Decaux
Individual Credits:	Executive Creative Director: Olivier Lefebvre
Individual Credits:	Creative Director: Chelsea Steiger, Nicolas Berthier, Yann Rougeron
Individual Credits:	Copywriter: Edouard Delcourt
Individual Credits:	Art Director: Kiyomi Morrison, Alexandra Puchnaty, Pauline Lesage
Individual Credits:	Editors : Clément Rouchon, Raphaël Rouyer
Individual Credits:	Strategy Director: Eileen Zhao
Individual Credits:	Head of Global Communications: Jalila Levesque
Individual Credits:	Editor: Kiyomi Morrison
Individual Credits:	Music Company: Uptempo
Individual Credits:	Composer: Sylvain Picart
Individual Credits:	Photographer: Celia Paysan
Notes for Judging:	For decades, Hollywood has seen pervasive gender disparity exist, with males predominantly occupying key positions in film, both on stage and behind-the scenes. This inequity reflects historical power structures in America’s film industry, where male perspectives have long been prioritized in storytelling and decision-making roles, including hiring practices. Despite recent strides and industry-wide commitments towards achieving inclusivity, entrenched biases persist which continue to limit the opportunities for women to take on these roles. This unfortunate reality not only overlooks the myriad of talented females available to take on these roles, but it also works to dissuade future female talents from pursuing a career in them also. Raising awareness of the gender disparity and driving action to rebalance the hiring scales is just the tipping point of where change starts, but what a domino effect it can have for women in Hollywood today and in the future.
Additional Credits:	(WIF) Women In Film Agency: FRED & FARID Los Angeles Production: FRED & FARID Los Angeles Media: JCDecaux Chief Government & Community Relations Officer: Gabrielle Brussel Senior Vice President, Business Development & Properties: Jamie A. Morrissey