WORK FOR GOOD CUT - PR
SINGLE (2024)
WORK FOR GOOD CUT - PR (SINGLE)
JPG
JPG
MP4
2m:30s
Resistruments – Instruments from Weapons - ArtHelps
Creative Hub Ukraine
Bronze
| Title: | Resistruments – Instruments from Weapons |
|---|---|
| Brand: | ArtHelps |
| Product/Service: | Creative Hub Ukraine |
| Client: | ArtHelps |
| Entrant Company: | Jung von Matt AG |
| Agency: | Jung von Matt AG |
| Production Company: | Jung von Matt AG |
| Editing Company: | Jung von Matt AG |
| Sound Company: | Jung von Matt AG |
| Creative Director: | Matthias Hess |
| Entrant Company Country: | Germany |
| Release Date: | 2023-10-29 |
| Duration: | 02:30 |
| Individual Credits: | Creative Managing Director Andreas Brunsch |
| Individual Credits: | Creative Managing Director Andreas Hilbig |
| Individual Credits: | Creative Director MoB Sven Katzsch |
| Individual Credits: | Head of Research & Development Boris Noll |
| Individual Credits: | Senior Copywriter Gerd Seemüller |
| Individual Credits: | Senior Art Director Andreas Steybe |
| Individual Credits: | Senior Digital Artist Dominik Schmutzer |
| Individual Credits: | Social Media Strategist Henri von-der-Heiden |
| Individual Credits: | Executive Assistant Julia Eisenmann |
| Individual Credits: | Corporate Communications Manager Kim Rosenthal |
| Individual Credits: | ArtHelps Founder & Creative Director Tom Lupo |
| Individual Credits: | ArtHelps Violin Maker Lisa Hellmich |
| Individual Credits: | ArtHelps Support Music & Production Christian Heidenbauer |
| Individual Credits: | ArtHelps Support Cello & Composer Christof Unterberger |
| Individual Credits: | Composer "The Blooming Flower of Hope" Yuri Revich |
| Individual Credits: | Central Arts Support Music, Drums, Production Charly Beat |
| Individual Credits: | ArtHelps Director & Cinematographer Samuel Ramm |
| Individual Credits: | ArtHelps Technical Manager Martin Krieger |
| Individual Credits: | ArtHelps Music Video Editing Josua Graf |
| Individual Credits: | ArtHelps Photography & Support Editing Joel Böker |
| Notes for Judging: | The Situation: While in the fall of 2023 media attention wanes for the war in Ukraine, the German organization ArtHelps establishes a new Creative Hub – right in Kiev. A center for traumatized children and teenagers for creative workshops and art therapy. The task: A fundraising campaign that raises awareness for the situation of children and teenagers on-site and provides financial support for the work of ArtHelps. The idea: RESISTRUMENTS – Instruments built from war weapons. A violin built from a Russian warhead, a cello crafted from parts of a missile launcher, a guitar made from a canister once used to refuel Russian tanks. Built and played by Ukrainian children and teenagers during the first workshops in the new Creative Hub. The execution: What started as a workshop turned into a campaign. With Support Posters in the ArtHelps shop, teaser clips on social media, in a moving composition by the Austrian-Russian violinist Yury Revich, produced with the support of the Pop Academy, Germany and finally: presented in a music video. The results: The project brought new awareness for the situation of children in Ukraine. Within a few weeks, thousands of new followers and interactions on the Social-Web. Reports in PR and coverage in major German TV channels ARD and ZDF. Support came from singer Rea Garvey, popular German TV hosts like Dr. Eckard von Hirschhausen, politicians like the Mayor of Stuttgart, and brands like the Porsche AG. The workshop for the campaign is the first project realized at the new Creative Hub. The donations raised by the campaign will be used to build the center for traumatized children and teenagers in Kiev for the next years. So more workshops and educational trainings for art therapy will follow. In 2024 the campaign will be continued with Resistruments On Tour, choir workshops, and a documentation. For the young people the project was a respite from the relentless grip of war. Helping them discover the power of their creativity: the ability to transform something terrible and dangerous into something beautiful and peaceful. With the art therapy work of ArtHelps. As of today, +100,000€ in donations were raised by the campaign and will help to continue this work. |
| Additional Credits: | ArtHelps Support Project Management Lilli Fritz ArtHelps Social Media Management Johanna Schmid ArtHelps Sound Design Jan Roth ArtHelps Grading Alexander Birzele ArtHelps Video Editing Documentation Vivian Strittmatter Freelance Editor Daniel Schinow Pop Academy Mixer & Producer Tobias Van Pop Academy Music Producer Derek von Krogh Pop Academy Producer & Composer Michael Herberger Guitar Valeriia Yehorova Strings Vadym Korostil Guitar Illia Borodinov Violin Artem Burbyha |