WORK FOR GOOD CUT - DIGITAL
CAMPAIGN (2024)
WORK FOR GOOD CUT - DIGITAL (CAMPAIGN)
JPG
JPG
MP4
2m:49s
MP4
2m:59s
MP4
2m:53s
MP4
24s
MP4
15s
mAIcolpevoli - Sephora
Sephora
Shortlist
| Title: | mAIcolpevoli |
|---|---|
| Brand: | Sephora |
| Product/Service: | Sephora |
| Client: | Sephora Italia S.r.l. |
| Entrant Company: | Media.Monks |
| Agency: | Mediamonks Milan S.r.l. |
| Production Company: | Mediamonks Milan S.r.l. |
| Editing Company: | Mediamonks Milan S.r.l. |
| Sound Company: | Mediamonks Milan S.r.l. |
| Creative Director: | Gabriele Goffredo |
| Title: | mAIcolpevoli - Case Board |
| Title: | mAIcolpevoli - Main Video - BAR |
| Title: | mAIcolpevoli - Main Video - CASA |
| Title: | mAIcolpevoli - Main Video - UFFICIO |
| Title: | mAIcolpevoli - teaser n.1 |
| Title: | mAIcolpevoli - teaser n.2 |
| Release Date: | 2023-11-25 |
| Duration: | 02:26 |
| Individual Credits: | DOP: Marco Spanò |
| Individual Credits: | Film Director: Viola Folador |
| Notes for Judging: | "mAI colpevoli" was created in observance of The International Day for the Elimination of Violence Against Women, aiming to shed light on the pervasive nature of victim blaming in society. We tasked an AI with generating three monologues, each portraying a woman's perspective as a victim of violence. Drawing from insights gathered online regarding gender-based violence, an artificial intelligence tool crafted narratives that delved into the victims' experiences. The AI, functioning as an impartial conduit of internet discourse, produced monologues wherein the victims themselves internalized blame for the violence they endured, often rationalizing the actions of the perpetrator. This starkly illustrates the entrenched nature of victim blaming within our cultural framework, emphasizing the urgent need for awareness and dialogue to dismantle it and alleviate the burden of stigma faced by victims. These narratives were translated into three videos, directed by Viola Folador, each capturing the essence of a theatrical performance's acts, thereby bringing the stories to life visually. The awareness campaign "mAI colpevoli," translated as ‘never guilty,’ supports the Pangea ETS Foundation. |
| Additional Credits: | Head of Content: Felice Arborea Creative Director: Cristina D'Anna Creative Director: Antonio Marchio Senior Creative: Fabio Migliorati Art Director: Greta Pinto Copywriter: Alessio Piazzolla Client Service Director: Alessia Felicetti Client Director: Maddalena Meneghetti Account Manager: Marica Dellerba Account Executive: Alessia Silvetti Junior Account Executive: Giulia Calloni Strategy Director: Alessandro Aino Content Strategist: Martina Marandola Content Strategist: Claudio Mattiello Social Media Lead: Chiara Cazzaniga Social Media Manager: Sara Mattia Junior Social Media Manager: Mattia Turati Head of Post production: Francesco Menichini Post production Lead: Paolo Savini Senior Editor & Motion Designer: Manuel De Filippis Head of Film: Tommaso Marucchi Executive Producer: Luca Zaccaria Producer: Valentina Di Ciero Jr Producer: Veronica Banfi |