WORK FOR GOOD CUT - STRATEGY
SINGLE (2024)
WORK FOR GOOD CUT - STRATEGY (SINGLE)
JPG
MP4
2m:01s
Code My Crown - Dove
Dove
Silver
| Title: | Code My Crown |
|---|---|
| Brand: | Dove |
| Product/Service: | Dove |
| Client: | Unilever |
| Entrant Company: | Edelman |
| Agency: | Edelman |
| Production Company: | 11 Dollar Bill |
| Editing Company: | 11 Dollar Bill |
| Sound Company: | 11 Dollar Bill |
| Creative Director: | Andrew Simon, Global Creative Director for Unilever |
| Entrant Company Country: | United Kingdom |
| Release Date: | 2023-11-15 |
| Duration: | 02:01 |
| Individual Credits: | Judy John, Global CCO |
| Individual Credits: | Mattias Ronge, EMEA CCO |
| Individual Credits: | Stefan Ronge, EMEA CCO |
| Individual Credits: | Jamie George Cordwell, Global ECD |
| Individual Credits: | John Wilds, Associate Creative Director, Copywriting |
| Individual Credits: | Thiago Campos, Associate Creative Director, Art Direction |
| Individual Credits: | Izzi Mordini, Designer |
| Individual Credits: | Alberto Botelho, Senior Art Director |
| Individual Credits: | Virginia Landau, Senior Director, Global client lead for Unilever |
| Individual Credits: | Ashlie White, SVP Multicultural |
| Individual Credits: | Jasmine Smith, VP Client Director |
| Individual Credits: | Liz Harris, Associate Client Director |
| Individual Credits: | Karen Stratakis, Global Client Director |
| Individual Credits: | Anna Cantley, Associate Client Director |
| Individual Credits: | Melle Hock, CSO for US and Global Strategy Director Lead for Unilever |
| Individual Credits: | Alex Sullivan, Strategy Director |
| Individual Credits: | Lucie Hackman, Head of Production |
| Individual Credits: | Georgina Shann, SVP, DxI |
| Individual Credits: | Ashley Jamieson, Project Manager |
| Individual Credits: | Olivia Thomas, Principal Writer |
| Notes for Judging: | For today’s digital-native generation, representation in gaming is as crucial as representation in real life. Through an innovative strategy, we uncovered : 74% of developers said they would play a role in promoting better representation of textured hair in video games – if they could learn how to code textured Black hair. Dove has a track-record in education. Through the Dove Self-Esteem Project, founded in 2004, it is the world’s leading provider of body-confidence and self-esteem education for young people. By the same principles, if we could educate developers with the skills they needed affirm gamers’ self-perception and confidence, the impact would be huge. (Note: this next part is CONFIDENTIAL) We are actively working with two major gaming studios – Ubisoft (the gaming company behind the ‘Assassin’s Creed’ franchise) as well as Undead Labs (studio behind the ‘State of Decay’ franchise) – on employing our Code My Crown guide in upcoming game launches. We have conducted virtual learning sessions with devs/art directors at both Ubisoft as well as Undead and now are in the process of determining specific launch plans. |
| Additional Credits: | Sajhmori Dunn, Freelance 3D Artist Malika Mutombo, Freelance 3D Artist H.D. Harris, Freelance 3D Artist Diandra Rose, Freelance 3D Artist Adésayo (Ade) Adéoyé, Freelance 3D Artist Chrissy Powell, Freelance 3D Artist A.M. Darke, Open source Afro Hair Library, Founder & Creative Consultant, Lead Contributor Nai'Vasha Grace, Curl Queen by Naivasha Intl, Celebrity Stylist, Lead Contributor Isaac Olander, Tallgran, 3D Artist, Lead Contributor |