WORK FOR GOOD CUT - DIGITAL
SINGLE (2024)
WORK FOR GOOD CUT - DIGITAL (SINGLE)
JPG
MP4
2m:13s
Absurd Promises - ASDRA
non-profit organization
Silver
| Title: | Absurd Promises |
|---|---|
| Brand: | ASDRA |
| Product/Service: | non-profit organization |
| Client: | Down Syndrome Association of Argentina |
| Entrant Company: | VML Argentina |
| Agency: | VML Argentina |
| Production Company: | Landia |
| Sound Company: | Violeta Music |
| Creative Director: | Sofia Cursach |
| Entrant Company Country: | Argentina |
| Release Date: | 2023-10-01 |
| Duration: | 02:13 |
| Individual Credits: | Global CCO: Debbi Vandeven |
| Individual Credits: | Deputy Chief Creative Officer: Rafael Pitanguy |
| Individual Credits: | Chief Creative Officer LATAM: Nino Goldberg |
| Individual Credits: | Deputy Chief Creative Officer LATAM: Daniel Minaker |
| Individual Credits: | Deputy Chief Creative Officer LATAM: Sebastian Tarazaga |
| Individual Credits: | CEO Argentina: Victoria Cole |
| Individual Credits: | Chief Creative Officers Argentina: Rafa Quijano y Daro Gonzalez |
| Individual Credits: | Copywriter: Jeremias Buchelli |
| Individual Credits: | Art Director: Antonella Frangi |
| Individual Credits: | Head of Art: Fernando Rossini |
| Individual Credits: | Art Lead: Solana Viton |
| Individual Credits: | Martech Manager: Axel Marinsek |
| Individual Credits: | Marketing Science Analyst: Charly Coletta / Graciela Giacomini |
| Individual Credits: | Data Enginier: Sofia Leiva |
| Individual Credits: | Head of production: Josefina Espil / Marcelo Fontao |
| Individual Credits: | Editor/Animator: Leandro Ramírez |
| Individual Credits: | Creative Operations Lead: Delfina Scalise |
| Individual Credits: | Chief Growth Officer: Eliana Kaplan |
| Individual Credits: | Growth Director: Carito Graziano |
| Individual Credits: | Authoring & Business Manager: Gala Aubia |
| Notes for Judging: | Background: Although Down syndrome is an irreversible genetic disorder, in Argentina people with this condition are obliged to renew their disability certificate ONCE A YEAR. An old law, absurd and intentionally ignored by politicians. In 2023, there were presidential elections in Argentina. And although more than 27 politicians ran as candidates, none of them included disability among their campaign proposals. On the contrary, they chose proposals that were demagogic, complicated and above all impossible to fulfill. We needed to find a way to make people with Down syndrome part of the political agenda. And the time to do it was the presidential debate. Creative idea: For the first time, we set out to analyze the candidates' proposals live and demonstrate how difficult they were to implement. To do so, we developed an indicator capable of measuring in real time the difficulty of implementing them. And during the first electoral debate, and in front of millions of people, we tested it. This way, we compared the complexity of what the politicians were promising with our simple demand: a new disability law. |
| Additional Credits: | Head of Content & Comms Strategy: Silvina Coto Content Strategist: Silvio Luis Gardini ASDRA Responsible: President: Valeria Follonier Vice president: Sabrina Herreros Secretary General: Alejandro Cytrynbaum Executive Director: Pedro Crespi Communications Manager: Soledad Bugacoff ADVISORY COUNCIL FOR PEOPLE WITH DOWN SYNDROME: President: Francisco Bulit Goñi Vice President: Dominique Kantor Member: Leandro Otero Production Company: Landia Director: Tomas Quartino Executive producer: Diego Dutil Music & Sound postproduction: Violeta Music |