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The Wild Algorithm (Reset) - Ampara - Ampara JPG
The Wild Algorithm (Reset) - Ampara - Ampara MP4 2m:04s

The Wild Algorithm (Reset) - Ampara
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The Wild Algorithm (Reset) - Ampara - Ampara

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Title: The Wild Algorithm (Reset)
Brand: Ampara
Product/Service: Ampara
Client: Ampara
Entrant Company: Edelman
Agency: Edelman
Production Company: Nelson Jimenez Ortiz de Zarate, Freelance
Editing Company: Nelson Jimenez Ortiz de Zarate, Freelance
Creative Director: Felipe Braz Costa
Release Date: 2024-03-03
Duration: 02:04
Individual Credits: Judy John, Global CCO
Individual Credits: Mattias Ronge, EMEA CCO
Individual Credits: Stefan Ronge, EMEA CCO
Individual Credits: Marcelo Conde, Associate Creative Director - Copywriting
Individual Credits: Eiji Kozaka, Associate Creative Director - Art Direction
Individual Credits: Alberto Botelho, Head of Art
Individual Credits: Clara Barrios, Junior Art Director
Individual Credits: Sara Armengol, Junior Art Director
Individual Credits: Andrea Ales, Junior Copywriter
Individual Credits: Paula Cobos, Junior Copywriter
Individual Credits: David Pastor, Graphic Designer
Individual Credits: Antoine Haray, Global President Edelman DxI
Individual Credits: Thibault Moreau, EVP, Digital Insight Lead
Individual Credits: Matt Sato, EVP, Data Modelling Lead
Individual Credits: Valentina Fusco, Media & Social Measurement Lead, Account Manager
Individual Credits: Nancy Weiss, Media & Social Measurement Senior Account Exec
Individual Credits: Caroline Dougherty, Senior Account Exec
Individual Credits: Alastair Steele, SEO Lead UK
Notes for Judging: In Brazil, the rampant practice of illegal animal trade puts numerous species at risk and contributes to the imbalance of Brazilian fauna. Furthermore, animal trafficking can have serious implications for public health, as the transmission of diseases between animals and humans is a latent threat. It’s an increasingly serious issue, one we suspected is fueled by social media. We dug into the data––and confirmed that social media views connect to wildlife purchase intent. That gave us the basis for a radical new strategy aimed at turning the problem––social media––back into a weapon to help fight illegal trafficking.