WORK FOR GOOD CUT - PR
SINGLE (2024)
WORK FOR GOOD CUT - PR (SINGLE)
JPG
MP4
2m:04s
The Wild Algorithm (Reset) - Ampara
Ampara
Shortlist
Title: | The Wild Algorithm (Reset) |
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Brand: | Ampara |
Product/Service: | Ampara |
Client: | Ampara |
Entrant Company: | Edelman |
Agency: | Edelman |
Production Company: | Nelson Jimenez Ortiz de Zarate, Freelance |
Editing Company: | Nelson Jimenez Ortiz de Zarate, Freelance |
Creative Director: | Felipe Braz Costa |
Release Date: | 2024-03-03 |
Duration: | 02:04 |
Individual Credits: | Judy John, Global CCO |
Individual Credits: | Mattias Ronge, EMEA CCO |
Individual Credits: | Stefan Ronge, EMEA CCO |
Individual Credits: | Marcelo Conde, Associate Creative Director - Copywriting |
Individual Credits: | Eiji Kozaka, Associate Creative Director - Art Direction |
Individual Credits: | Alberto Botelho, Head of Art |
Individual Credits: | Clara Barrios, Junior Art Director |
Individual Credits: | Sara Armengol, Junior Art Director |
Individual Credits: | Andrea Ales, Junior Copywriter |
Individual Credits: | Paula Cobos, Junior Copywriter |
Individual Credits: | David Pastor, Graphic Designer |
Individual Credits: | Antoine Haray, Global President Edelman DxI |
Individual Credits: | Thibault Moreau, EVP, Digital Insight Lead |
Individual Credits: | Matt Sato, EVP, Data Modelling Lead |
Individual Credits: | Valentina Fusco, Media & Social Measurement Lead, Account Manager |
Individual Credits: | Nancy Weiss, Media & Social Measurement Senior Account Exec |
Individual Credits: | Caroline Dougherty, Senior Account Exec |
Individual Credits: | Alastair Steele, SEO Lead UK |
Notes for Judging: | In Brazil, the rampant practice of illegal animal trade puts numerous species at risk and contributes to the imbalance of Brazilian fauna. Furthermore, animal trafficking can have serious implications for public health, as the transmission of diseases between animals and humans is a latent threat. It’s an increasingly serious issue, one we suspected is fueled by social media. We dug into the data––and confirmed that social media views connect to wildlife purchase intent. That gave us the basis for a radical new strategy aimed at turning the problem––social media––back into a weapon to help fight illegal trafficking. |