WORK FOR GOOD CUT - ALTERNATIVE
SINGLE (2024)
WORK FOR GOOD CUT - ALTERNATIVE (SINGLE)
JPG
JPG
MP4
2m:14s
A Piece of Me - KPN
Telecom
Bronze
| Title: | A Piece of Me |
|---|---|
| Brand: | KPN |
| Product/Service: | Telecom |
| Client: | KPN |
| Entrant Company: | Dentsu Creative |
| Agency: | Dentsu Creative Amsterdam |
| Production Company: | Wefilm Creative Agency |
| Editing Company: | Crabsalad |
| Sound Company: | AMP Amsterdam | The Sonic Branding Company |
| Creative Director: | Emma Branderhorst |
| Individual Credits: | Gijs Sluijters |
| Individual Credits: | Joris Tol |
| Individual Credits: | Mark Muller |
| Individual Credits: | Boris Nihom |
| Individual Credits: | Tobias Vermeiren |
| Individual Credits: | Eveline Rooders |
| Individual Credits: | Dirk Jan de Krom |
| Individual Credits: | Amber Akkermans |
| Individual Credits: | Maarten Withoos |
| Individual Credits: | Tomas Freriksen |
| Individual Credits: | Hayley Smith |
| Individual Credits: | Meau Hewitt |
| Individual Credits: | Tim Arnold |
| Individual Credits: | Imogen Hayward |
| Individual Credits: | Arthur Miller |
| Individual Credits: | Tunchan Kalkan |
| Notes for Judging: | KPN, the Netherlands’ largest telecoms brand, wanted to combat online shaming, a fast-growing problem with devastating mental health effects from depression to isolation to suicide. Online shaming is a problem that lives deep in internet culture. To make an impact, we had to tackle it through culture and community, not campaigns. ‘A Piece of Me’ is a poignant song and music video shaped by the true stories of GenZ, shared with acclaimed Dutch singer MEAU. It’s a certified gold record with +10m streams, 202m PR impressions and helped change the law, making it illegal to forward intimate images without consent. |