ENTERTAINMENT CUT

WcDonald’s - McDonald's
Product

Bronze

Title:	WcDonald’s
Brand:	McDonald's
Product/Service:	Product
Client:	McDonald's
Entrant Company:	Wieden+Kennedy
Agency:	Wieden+Kennedy
Production Company:	Studio Pierrot, JOINT NY, BAKKKA
Sound Company:	Maxilla, G-Angle Co., LTD
Creative Director:	Eric Helin
Entrant Company Country:	United States
Release Date:	2024-02-26
Individual Credits:	CHIEF CREATIVE OFFICERS W+K NY: Marques Gartrell + Brandon Henderson
Individual Credits:	GLOBAL CREATIVE DIRECTOR W+K NY: Eric Helin
Individual Credits:	COPYWRITER W+K NY: Ben Capshaw
Individual Credits:	ART DIRECTOR W+K NY: Jeff Rozman
Individual Credits:	DESIGNERS W+K NY: Liam Hamill, Tyler Smith
Individual Credits:	HEAD OF INTEGRATED PRODUCTION W+K NY: Nick Setounski
Individual Credits:	EXECUTIVE PRODUCERS W+K NY: Andy Daulton, Kristen Johnson
Individual Credits:	PRODUCER W+K NY: Marieme Sall, Hiromi Shibuya
Individual Credits:	SR. ART PRODUCER W+K NY: Diana Pam
Individual Credits:	ASSOCIATE PRODUCER W+K NY: Kaya Choi
Individual Credits:	SR. ART PRODUCER W+K NY: Tania Pirozzi
Individual Credits:	GLOBAL MANAGING DIRECTOR W+K NY: Brandon Pracht
Individual Credits:	ACCOUNT DIRECTOR W+K NY: Lauren Wilson
Individual Credits:	MANAGEMENT SUPERVISOR W+K NY: Liz Lindberg
Individual Credits:	ACCOUNT SUPERVISOR W+K NY: Alexa Olsher
Individual Credits:	ACCOUNT EXECUTIVE W+K NY: Eve Taylor
Individual Credits:	GLOBAL DIRECTOR OF STRATEGY W+K NY: Tass Tsitsopoulos
Individual Credits:	SR. BRAND STRATEGIST W+K NY: Briana Patrick
Individual Credits:	BRAND STRATEGIST W+K NY: Pat Hardy
Individual Credits:	COMMS STRATEGY DIRECTOR W+K NY: Caleb Smith
Additional Credits:	COMMS STRATEGIST W+K NY: Alaina Toatley JR. COMMS STRATEGIST W+K NY:Jessi Delfino SOCIAL STRATEGY DIRECTOR W+K NY: Kaylah Burton SR. SOCIAL STRATEGIST W+K NY: Liz Stefan SOCIAL STRATEGIST W+K NY: Emily Hanson PROJECT MANAGER W+K NY: Nicole Lee DIRECTOR OF BUSINESS AFFAIRS W+K NY: Anna Beth Nagel SR. BUSINESS AFFAIRS MANAGER W+K NY: Ramona Seunath TRAFFIC W+K NY: Sonia Bisono, Sharon Whiteside, Ben Vaughn, Laura Guerra, Tina Wyatt CREATIVE SERVICES DIRECTOR W+K NY:Chris Whalley STUDIO MANAGER W+K NY: Jill Kearton SR. STUDIO ARTIST W+K NY: Mike Nessi STUDIO ARTIST W+K NY: Alison Reilly PRODUCER W+K NY: Patrick Starke, Nikolai Jackowski HEAD OF CONTENT BODEGA: Mike Vitiello GENERAL MANAGER BODEGA: Chris Martin COMMUNITY MANAGER BODEGA: Jade Smith CLIENT (McDonald's): CHIEF MARKETING AND DIGITAL EXPERIENCES OFFICER: Tariq Hassan VP, MARKETING, BRANDED CONTENT & CULTURE: JJ Healan DIRECTOR, BRANDED CONTENT & CULTURE:: Anna Engel MANAGER, BRANDED CONTENT & CULTURE: Nathaniel Gaynor SUPERVISOR, BRANDED CONTENT & CULTURE: Yaritza Vallejo DIRECTOR, SOCIAL: Guillaume Huin MANAGER, SOCIAL: Rosa Cubas SUPERVISOR, SOCIAL: Chelsia Lai MARKETING OPERATIONS MANAGER: Brielle Maher SUPERVISOR, PRODUCTION OPERATIONS: Liz Riley-Green DIRECTOR, VIS ID, DESIGN, PACKAGING DIGITAL ASSET MANAGEMENT: Paula Steenstra VIS ID SPECIALIST: Rachel Gabrow MANAGING ADVISOR, CONTENT CREATION: Gaytana Carrino SOCIAL EDITORIAL COMPANY: (JOINT NY) EDITOR: Lika Kumoi, Mana Tagami POST PRODUCER: Maliyamungu Muhande EXECUTIVE POST PRODUCER: Michelle Carman SR. POST PRODUCER: Liz Regan EDITORIAL ASSISTANT: Elaine Green, Thomas Gilson, Matthew Clark VFX ARTIST: Mana Tagami VFX SUPERVISOR: Dustin Bailey SOUND MIXER: Christopher Keyes, Brett Fuchs