WORK FOR GOOD CUT - EMERGING COMMERCE
SINGLE (2025)
WORK FOR GOOD CUT - EMERGING COMMERCE (SINGLE)
JPG
MP4
2m:00s
ENTOUCHABLE MUSEUM - Hachioji Visually Impaired Welfare Association
ENTOUCHABLE MUSEUM
Shortlist
| Title: | ENTOUCHABLE MUSEUM |
|---|---|
| Brand: | Hachioji Visually Impaired Welfare Association |
| Product/Service: | ENTOUCHABLE MUSEUM |
| Client: | Hachioji Visually Impaired Welfare Association |
| Agency: | Dentsu Digital Inc. |
| Production Company: | Soda! Communications / TOHOKUSHINSHA FILM CORPORATION |
| Editing Company: | Sound City |
| Creative Director: | Yuta Sawada |
| Release Date: | 2024-12-20 |
| Duration: | 02:00 |
| Individual Credits: | Jun Miyakawa |
| Individual Credits: | Midori Shimizu |
| Individual Credits: | Kazunori Ogata |
| Individual Credits: | Jinwoong Ha |
| Individual Credits: | Saki Katsuki |
| Individual Credits: | Arisa Tanii |
| Individual Credits: | Nozomi Fujiwara |
| Individual Credits: | Naoya Miyamoto |
| Individual Credits: | Mizushima Marina |
| Individual Credits: | Masahiro Miyakawa |
| Individual Credits: | Keita Kuki |
| Individual Credits: | Shoji Taniguchi |
| Earth Prize: | 98948 |
| Notes for Judging: | < Problem > A study examines the overall satisfaction levels of Japanese visitors regarding their art museum experiences. While 92.1% of sighted visitors express satisfaction, only 25.0% of individuals with visual impairments share the same sentiment.Though museums have introduced accessibility measures such as audio guides and tactile paving, the fundamental issue remains unresolved: viewing art is still an experience designed for those who can see. True inclusivity has yet to be realized. And this issue is not merely overlooked—it is treated as something UNTOUCHABLE. < Idea > To challenge this issue, we have created an ENTOUCHABLE experience. ENTOUCHABLE MUSEUM is a space where art appreciation is no longer confined to sight, making it accessible to all.Through the latest advancements in haptic technology, we have enabled visitors to feel renowned masterpieces such as the Mona Lisa. Through the sense of touch, visitors can perceive variations in vibration and hear sounds that change in response to their fingertips. In this way, the act of seeing is redefined—not as a function of the eyes, but as a multi-sensory experience. < Results > At this museum, 97.1% of visually impaired visitors reported satisfaction with this new way of experiencing art. Additionally, the initiative reached 916,000 people on social media and garnered +686 million earned media impressions. This initiative helped raise awareness about bridging the accessibility gap in art appreciation. By making the UNTOUCHABLE ENTOUCHABLE, we have not only sparked a conversation about the inequities of art appreciation but have also reimagined what it truly mean to experience art. |
| Additional Credits: | Kyohei Yamada Shuma Ozawa Yuki Miyata Naoko Obi Hana Matsuda Lisa Aoki Hyuga Seki Hiroyuki Shinoda Yasutodhi Makino Atsushi Matsubayashi Takaaki Kamigaki Masanori Mori Aoi Suda Tomoya Suzuki Ryu Moriuchi Masato Yamakawa |