COMMUNICATION CUT - PRINT (OUTDOOR)

Not every smile starts with a smile - Colgate
Toothpaste

Shortlist

Title:	Not every smile starts with a smile
Brand:	Colgate
Product/Service:	Toothpaste
Client:	Colgate-Palmolive
Agency:	VML Paris
Production Company:	Birth
Creative Director:	Dimitri Guerassimov
Title:	Emily’s screams
Title:	Olivia’s tantrums
Title:	Henry’s tears
Release Date:	2025-04-04
Individual Credits:	Global Chief Creative Officer, VML : Debbi Vandeven
Individual Credits:	Deputy Global Chief Creative Officer, VML : Rafa Pitanguy
Individual Credits:	CCO, EMEA, VML : Jaime Mandelbaum
Individual Credits:	Global CCO, Innovation & CCO, EMEA, VML : Bas Korsten
Individual Credits:	Global CCO, Colgate-Palmolive: Fred Saldanha
Individual Credits:	EMEA CCO, Colgate-Palmolive & France CCO : Dimitri Guerassimov
Individual Credits:	EMEA Group Creative Director, Colgate-Palmolive: Vitor Menezes
Individual Credits:	Associate Creative Director : Leon Kotze
Individual Credits:	Art Directors: Adrien Caquant, Quentin Rabault
Individual Credits:	Copywriter: Jules Rhety
Individual Credits:	Producer: Selin Hamza
Individual Credits:	Executive Director EMEA: Guy Osmond
Individual Credits:	Managing Director EMEA: Bruno Toporovschi
Individual Credits:	EMEA Business Director: Anastasia Kochetova
Individual Credits:	Global Managing Director of Strategy: Elizabeth Foord
Individual Credits:	Strategic Planner: Sara Mahmud-marshall
Individual Credits:	Motion Designer : Felipe Seixas
Additional Credits:	Production company: Birth Director - Peter Funch Photographer - Peter Funch Founder & CEO - Hugo Legrand Nathan Executive Producer - Hugo Besson Head of Postproduction - Romain Gingembre Ass. Post Producer - Yousra Djeffal Director - Peter Funch Media company : Wavemaker Managing Partner - Lindsey Wolfryd Planning Manager - Clare Feechan Planning Lead - Megan Raisbeck Planning Executive - Jason O'Malley Media Activation Director - Carol Wong Programmatic Business Director - Tom Hodgson Programmatic Account Director - Michela Faregna Business Director - Cheryl Crilley OOH Media Manager - Katherine Salmon Clients Sophie Bailly-Maitre - Senior VP, Marketing, Europe Lilia Fusa - General Manager, Oral Care, Europe Martina Sattler - Marketing director, Colgate, Europe Rob Marcus - Consumer Experience Director, Northern Europe Rukiya Ibrahim - Marketing Director, Oral Care, Northern Europe Pedro Cavalcanti - Digital Transformation Director, Northern Europe Jenn Vojta - Senior Holistic search & website lead, Europe