COMMUNICATION CUT - ONLINE VIDEO

Don't call it love - Yves Saint Laurent Beauté
Yves Saint Laurent Beauté

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Title:	Don't call it love
Brand:	Yves Saint Laurent Beauté
Product/Service:	Yves Saint Laurent Beauté
Client:	Yves Saint Laurent Beauté
Agency:	BETC
Production Company:	ASWAN
Sound Company:	GUM
Creative Director:	Stéphane Xiberras, Florence Bellisson, Aurélie Scalabre, Romain Pergeaux
Release Date:	2025-03-08
Duration:	02:14
Individual Credits:	PRESIDENT AND CHIEF CREATIVE OFFICER AT BETC: STEPHANE XIBERRAS
Individual Credits:	EXECUTIVE CREATIVE DIRECTOR AT BETC ETOILE ROUGE: FLORENCE BELLISSON
Individual Credits:	VICE PRESIDENT AT BETC ETOILE ROUGE : MARINE HAKIM
Individual Credits:	ART DIRECTOR & CREATIVE DIRECTOR: AURELIE SCALABRE
Individual Credits:	COPYWRITER & CREATIVE DIRECTOR : ROMAIN PERGEAUX
Individual Credits:	ACCOUNT DIRECTOR : MATHILDE DURILLON
Individual Credits:	ACCOUNT MANAGER : CHARLOTTE NAEPELS
Individual Credits:	VICE PRESIDENT & HEAD OF PRODUCTION: FABRICE BROVELLI
Individual Credits:	CREATIVE PRODUCER: JENNIFER BRAUX
Individual Credits:	POST PRODUCER: SARAH DUFIEF
Individual Credits:	FILM DIRECTOR: LÉA CEHEIVI
Individual Credits:	DOP: NICOLAS LOIR
Individual Credits:	ACTORS: MAX DAUNAY & JADE FAYE
Individual Credits:	PRODUCER : OUSMANE LY
Individual Credits:	PRODUCTION MANAGER : PENELOPE DE LA IGLESIA
Individual Credits:	MUSIC CREATIVE DIRECTOR: ADAM GHOUBALI
Additional Credits:	CLIENT CREDITS : • L'ORÉAL CHIEF EXECUTIVE OFFICER: NICOLAS HIERONIMUS • PRESIDENT, L’OREAL LUXE : CYRIL CHAPUY • PRESIDENT, YVES SAINT LAURENT BEAUTE: STEPHAN BEZY • VP GLOBAL COMMUNICATIONS AND IMAGE YVES SAINT LAURENT BEAUTE: MANON ERGIN • HEAD OF BRAND CORPORATE ENGAGEMENT AT YSL BEAUTE: JULEAH LOVE • SUSTAINABILITY & CORPORATE PROJECT MANAGER YSL BEAUTE: CLARA KEIVANJAH • FILM CONSULTANT – DOCTOR OF PSYCHOTHERAPY: SARA KUBURIC • NGO “EN AVANT TOUTES” : AURELIE GARNIER-BRUN & ANAÏS TUYAU