Jury

With over a decade of experience in Advertising and Digital Marketing, my career has focused on driving digital transformation and successfully managing leading brands. Currently, as COO at Archer Troy México and Archer Troy Miami, I lead multidisciplinary teams, promote strong and long-lasting relationships with clients, and collaborate closely in planning business and technology strategies that drive revenue growth and increased profitability. My ability to inspire and motivate others is reflected in teamwork and the achievement of collective goals. I work in collaboration with local and global clients, developing comprehensive communication plans and digital strategies that leverage consumer knowledge and offer innovative solutions, this collaboration has led to successful digital evolution and innovation in brands such as PepsiCo, CitiBanamex, Audi, Apple, Sanofi, and Nestlé, highlighting my specialization in the field of digital marketing.