Jury

Alejandra is a Bolivian Creative Director with 10+ years of experience in different markets – LatAm, USA, Europe – and different languages such as English, Spanish, Italian and Portuguese. She joined Edelman Italy in 2022 as the creative director for Edelman EMEA. Her role is focused on growing Edelman’s creative footprint in the region, charged with putting earned thinking at the heart of the work and helping clients to have a positive impact in the world through creative solutions. Alejandra’s love for different cultures has made her choose to work with global brands across different markets like Netflix, Barilla, Carrera Eyewear, Ferrero Rocher, Clearblue, Unilever. Helping them build global or multimarket strategic platforms. Alejandra’s truly believes in the power and responsibility that communication and brands have to impact the world to be better. Prior to joining Edelman, Alejandra has had working experiences at Leo Burnett Milan, VMLY&R Milan, VMLY&R São Paulo, Ogilvy São Paulo, FCB San Francisco and McCann La Paz.