Jury

Alessia Coschignano is a half German, half Italian Executive Creative Director, working at Serviceplan Munich, Germany. 2021 she wrote “The Wish” for Penny – a story about the lost youth during corona, which received attention all over the world and won the most important awards of the industry, including three Gold Lions and a Grand Prix in Cannes. Before she started in advertising, she studied communication science and sociology in Munich and Journalism in Denmark. The 30-year-old copywriter has a keen sense for relevant insights, is passionate about telling human stories and has a very high demands on craft.