Jury

Ana Alonso
Global Strategy Director
VML
Spain
Global Strategy Director
VML
Spain
Ana is an award-winning strategist with over 15 years’ experience collaborating with global and local brands to solve advertising problems. She joined Wunderman Thompson (now VML) in January 2017 for a “mixed” role: strategy director at VML Spain – where she works for brands such as Heinz, Movistar or Danone - and VML Confectionery Global team for Nestlé, with strategic brands development responsibility across continents. She’s a native multilingual professional used to collaborate with global clients to grow international brands.
Driven by insights, trends and consumer knowledge, she is passionate about innovation and the ever-increasing possibilities to change the way brands engage with their audience, creating bespoke strategies to respond to their needs.
Since 2015, she’s been collaborating as guest professor at Miami Ad School Madrid (where she previously studied at the beginning of her career), and also Barcelona, Madrid and Sevilla Universities on their Strategy and Creativity Master's degrees, mentoring the next generations of planners in Spain.