Jury

With over 15 years of experience in advertising and marketing, Basti leads the Asian Innovation & Creative team at Burson, driving award-winning campaigns that inspire clients, achieve business goals, and spark positive change. She has collaborated with global and local brands such as Unilever, Coca-Cola, Johnnie Walker, HSBC, Mazda, and McDonald’s, crafting campaigns that win both accolades and customer loyalty. Basti’s diverse career spans top advertising agencies (BBH, DDB, BBDO, WT), media (Vice & Virtue), and client-side roles (Lazada e-commerce), all united by her passion for building powerful brand narratives through storytelling. Her groundbreaking 2018 work for Sunsilk, Hair Talk, celebrated the journey of a transgender beauty queen and garnered international recognition, including Cannes Lions, Spikes, AdFest, and a coveted Cannes Effectiveness Lion. Over the years, Basti has earned numerous accolades from Adfest, D&AD, MADStars, and more. She has also served as a juror for prestigious awards like Citra Pariwara, YouTube Works, and NYFA. In 2019, Campaign Asia named her one of its Women to Watch. Beyond her professional life, Basti is a committed LGBTQ+ activist, supporting transgender communities in Indonesia by helping them transition into sustainable careers.