Jury

Bianca is a design evangelist and the concierge of all things visual at Dentsu Dubai. Her work, which spans Africa and the Middle East and cuts across the private and public sectors, is globally recognisable and locally relevant. Parallel to developing systemic brands and designs, she fosters a challenging and growth-oriented environment for the creatives she oversees; ergonomics being a systematic facet of design in and of itself. Most recently, she has led the branding for the PIF’s first consumer product and the rebranding of Saudi Arabia’s first electric car. Her ability to surface cultural nuances into compelling design systems lets her work deliver results in the KSA and global ecosystem. When she’s not at work, she’s running after her dog, Gino, and tending to her 30-too-many plants.