Jury

Charlotte Auyeung (Char), born and raised in Hong Kong and living in Japan for 20 years, is a multicultural marketing communications professional with 20+ years of experience in account management and strategic planning at global advertising agencies including McCann Erickson and Leo Burnett in Hong Kong, Beacon Communications, Naked Communications and TBWA/Hakuhodo in Tokyo, where she led the strategies for companies such as P&G, Philip Morris, The Coca-Cola Company, McDonald's, IKEA, Airbnb, H&M and more. In 2019, she took on a marketing role at Netflix Japan, where she led campaigns for popular shows including "Stranger Things," "The Naked Director," and "Alice in Borderland." In February 2024, with a wealth of experience and a strong passion for cultural insight, strategic storytelling and creative excellence, Char joined the McCann Worldgroup family in Tokyo as Head of Strategy.