Jury

Crissy Spivey, SVP Strategy at Burson, is a trends, culture and insights expert who decodes audience behavior and brand affinity. Using AI-powered tools alongside her deep cultural understanding and research, she identifies the key drivers that influence consumer choices. A culture vulture at heart, she taps into motivations across categories, with experience in digital, entertainment and social justice strategy. Her client roster includes major brands like Johnson & Johnson, Colgate, L’Oreal, clean energy provider Invenergy, Office Depot and more. She founded and led strategy for Daughters Collective, a consultancy with clients including Google, and fashion brands. Additionally, Crissy led the digital strategy for both NBCUniversal and Paramount’s creative agencies. Crissy was in the nonprofit and human rights space producing video games, animations, and celebrity-led anti-domestic violence campaigns in the U.S. and India. She was an Adjunct Professor at CUNY CityTech teaching students about creative agencies, the pitch process, developing strategy, creative, and integrating both trends and societal issues into creative work.