Jury

Cristina is an Executive Creative Director at VML Colombia, with over 18 years of experience creating innovative brand experiences. Specialized in 3D architectural design, she has worked with global agencies and brands, developing activations that foster emotional connections between consumers and brands. Recognized internationally, she is also an ambassador for Cannes Can Diversity Collective and a mentor in Lideras, a VML program that promotes inclusion and empowers female talent across Latin America.