Jury

With over 18 years of experience in advertising, marketing, and commercial partnerships, Diana joined the Mastercard team in 2011 as a consultant. Over the following years, she collaborated with the marketing team to define the local brand strategy, develop national and regional campaigns, and adapt Mastercard’s global properties and experiences to the local market. Between 2011 and 2013, Diana was an integral part of the task force that promoted the adoption of contactless payments in Romania, applying a similar approach to e-commerce between 2014 and 2017. Later, in 2018-2019, Diana led the redefinition of Mastercard’s brand positioning in Romania, selecting philanthropy in healthcare as a communication driver. In the following years, she focused on developing various card payment adoption campaigns and expanding the sports platform. Diana graduated from the Bucharest University of Economic Studies in 2006, earning a degree from the Faculty of International Economic Relations with a specialization in Economic Diplomacy.