Jury

Elizabeth is passionate about design, typography, and coffee. She is a graphic designer who graduated from one of the top-performing Mexican universities in Design, the Universidad Autónoma Metropolitana. With over 19 years of experience across agencies including Ogilvy, Lowe, BBDO/Proximity, and Leo Burnett, Elizabeth has overseen renowned brands such as Cervecería Cuauhtémoc-Moctezuma, Pepsi, Nestlé, P&G Laundry LATAM, and Kellogg's. She has implemented creative strategies and omnichannel communications for each of these brands. Elizabeth's tenure with P&G laundry brands in LATAM provided her with deep insights into both the local and regional markets, earning her and her team numerous accolades including Effie, El Sol, and El Ojo de Iberoamérica awards. For the past 3 years at Vector B, she has served as Creative Vice President, spearheading campaigns for Grupo Bimbo brands that have garnered both local and international recognition, including Cannes Lions, Gerety Awards, LIA, Effie, Clio, IAB, Webby Awards and New York Festival. She has been a member of the Diversity, Equity, and Inclusion Committee at her office for the past 4 years and a coach for McCann WorldGroup LATAM's "See it, Be it" program. Elizabeth has served as a jury member at prestigious national and international festivals, including Cannes Lions, NY Festival, The One Show, Effie LATAM, El Ojo de Iberoamérica, Círculo de Oro de México among others.