Jury

Over her 18 years of experience in advertising agencies, Irina has worked alongside clients of different sizes in a wide range of categories – from software to surface cleaners. She have built her distinctive performance based not only on technical skills, but also in developing integration of creative and media teams. Aside from working as a strategist, she teaches undergraduates at the periphery of São Paulo and runs PerifaLions, a project for DE&I that is officially supported by the Cannes Lions Festival.