Jury

As the Managing Partner of PIMO, one of Lebanon’s top-performing advertising agencies, Joumana brings over three decades of expertise in brand-building, client-focused strategies, and delivering impactful tailored communication solutions for her clients. Her career reflects a lifelong passion for advertising and communications, rooted in PIMO’s legacy established by her late father. Navigating challenges in a region marked by political and economic turbulence, Joumana exemplifies resilience, determination, and a commitment to innovation. Her ability to localize campaigns that resonate with diverse audiences and adapt to cultural nuances across various countries in the Middle East ,set her apart as a leader in the industry. Joumana has spearheaded campaigns for global giants like Unilever, Johnson & Johnson, and Reckitt Benckiser, consistently staying ahead of emerging trends and technologies to meet evolving client needs. Beyond her professional achievements, she is a passionate advocate for social causes, female leadership, gender equality, diversity, CSR initiatives, and government-led programs, underlining her belief in the transformative power of communication.  A mentor and educator, Joumana has contributed to university-level creative projects and conducted seminars for aspiring graphic designers. Her dedication to excellence and impact continues to inspire peers and clients alike.  "Communications are only as good as the change they make."