Jury

As Creative Director for MullenLowe Beauty, Meryke Naude is celebrated for her innovative work that drives positive change. With nearly 17 years of industry experience, she expertly combines captivating concepts with refined aesthetics and meticulous craftsmanship. Growing up in Secunda, South Africa, Meryke's fascination with design was sparked by the intricate machinery in local factories, shaping her view of creativity as both beautiful and purposeful. Today, she channels her passion into globally resonant campaigns that challenge social norms and gender expectations. Her work with Bumble empowers women to take charge in relationships, while campaigns for Unilever brands like Closeup reshape perceptions of love and relationships, and her initiatives for Clear champion resilience and diversity. Dedicated to nurturing the next generation of talent, Meryke fosters a vibrant team culture of optimism, mentorship, and innovation. With her dynamic vision and relentless drive, she is redefining the beauty and advertising landscape.