Jury

Pathida started her career path from a copywriter in 2010. She has been experiences multiple agency from TBWA Thailand, BBDO Bangkok, J. Walter Thompson Shanghai, The Leo Burnett Group Thailand and currently positioned as Executive Creative Director at Wolf BKK. Throughout her 14 years experiences she responsible for various accounts such as Nissan, Chevrolet, Samsung, Tesco Lotus, Tourism Authority of Thailand, Telenor, Johnson & Johnson, Mondelez International, Thai Health Promotion Foundation, Bank of Ayudhaya, CP, Central Department Stores, KFC, Oriental Princess etc. Her creative works are widely accepted locally and internationally. Her achievements include numerous Gold awards from Clio, New York Festivals Advertising Awards, Epica Awards, Spikes Asia, and Adfest. Furthermore, she has won medals from other stages such as Cannes Lions, D&AD, One Show, MAD Stars, and Kinsale Shark Advertising Festivals. Additionally, she has been awarded Best of Shows and numerous medals from Adman Awards (Thailand’s biggest award show). Most recently, she has made history by winning a Grand LIA 2024. Recognized for her leadership, she was named one of the top 100 leaders of the year by Creativepool Annual 2024. Besides, she also contributes to the creative industries including judging at LIA 2019, One Asia Awards 2022, Adman 2023/2024, ADFEST 2024, WINA 2024 as Jury President, Cannes Lions 2024 as Shortlisting Jury and recently Meta Reels Impact Awards 2024. Furthermore, she actively contributes to Thailand's creative industry by building and mentoring upcoming young creatives through various workshops.