Roberta Harada
Roberta Harada
Executive Creative Director
VML
Brazil
I have been a member of the VML São Paulo team for over four years, driving innovative campaigns and creative strategies. Before assuming my current role, I served as the Creative Director at GreyBrasil, where I was responsible for leading the Pantene brand in the LATAM region. My professional journey also includes valuable experience at CUBOCC (now SOKO), where I collaborated with C&A on several impactful projects. In addition to my creative roles, I have an extensive background as a Film Director, creating visual narratives that resonate with audiences. I took a sabbatical year to explore new horizons and deepen my craft. Prior to these roles, I spent over seven years at F/NAZCA SAATCHI & SAATCHI as a graphic designer, where I had the privilege of working with renowned brands such as Nike, Electrolux, Ambev, and Honda. Currently, I am focused on developing groundbreaking campaigns for AVON and C&A, harnessing my creativity to elevate their brands to new heights.