Romina Martínez Mateo
Romina Martínez Mateo
Managing Director Iberia
Monks
Spain
With over 20 years of experience in advertising and marketing, Romina Martínez has been at the forefront of crafting innovative, award-winning campaigns for global brands such as Netflix, Coca-Cola, and Amazon Prime Video, from their early days at J. Walter Thompson and Publicis to leading the Iberian market as Managing Director at S4 Capital’s, Monks Iberia, she has consistently driven creative excellence and results. A strong advocate for digital transformation and cross-market strategies, she thrives in developing impactful, long-lasting client relationships. As a jury member, Romina brings a wealth of industry expertise, strategic vision, and a passion for recognizing the power of creativity in shaping the future of advertising. With an Executive MBA and leadership training from UC Berkeley and Wharton, she remains dedicated to fostering innovation and excellence in an ever-evolving industry.