Jury

Tomoko Kanezaki
Group Creative Director
Dentsu Inc.
Japan
Group Creative Director
Dentsu Inc.
Japan
2022-2023 we saw great change in behavior and beliefs. The way a product is bought has become an action similar to that of casting a vote towards a certain brand.
As one of the MDs at dentsu with over 800 creatives all with unique missions, keeping up with change is a challenge, but, see a space to demonstrate our diverse creativity to lead the change.
Grew up in the U.S. as a child and as a high school student. Joined dentsu and was lucky enough to be on the team producing prominent campaigns starting from Japan Railway Express series. Also, loved working on automobile accounts ranging from the launch of Mercedes-Benz Japan, Honda, Mitsubishi-Motors. Beverage clients such as Coca-Cola, Otsuka Pharma, and Asahi Beverages were a pleasure to work on. Insurances, games, credits, and beauty brands, FMCG and wellness brands, all were great to work on and gave me the chance to pick-up awards like Cannes Lions, NYADC, Spikes and many national awards on the way. Marketing experience in global accounts for Japanese national clients mainly for the Asian market.
Strongly believe that a strategy needs to be a visible story where we creatives make the difference.