Jury

Creative Director with over 11 years of experience in the industry. She firmly believes that great ideas make a difference and is passionate about entertainment and creativity that truly connects with consumers while making an impact on communities and society. She started her career as a copywriter at Made and has since worked with top agencies like DDB, BBDO, JWT, and Media Monks. Currently, Vicky is part of Dentsu Creative Mexico, where she’s been working as a Creative Director since its launch in 2022. She’s widely recognized and celebrated for her work on V-Land, the first metaverse game about menstruation, developed for the Saba brand. She was named a recipient of the Future is Female Awards 2023 by Advertising Week LatAm. In 2024 alone, Vicky has won 28 awards, including a Grand Prix at the Clio Awards, a Grand Prix from Circulo Creativo Mexico, a Bronze Lion at Cannes Lions, a Bronze Pencil at The One Show, a Silver Cube at ADC Awards, and a Gold at El Sol Festival, among others.