Jury

Making strides in the creative industry for over decade now, Yasmina has been honored to work at International agencies like Ogilvy New York, Y&R New York, Impact BBDO Dubai, Leo Burnett Dubai and now currently at Edelman. She thrives on creative outlook and strategic approaches that inspire her with business solutions for brands to prosper. Her work has been recognised at Cannes Lions International Festival of Creativity, One Show, Dubai Lynx as well as bringing in MENA's first Immortal Award, to name a few. Among her noteworthy titles, Yasmina proudly holds the title of MENA No.1 at The One Show in 2023, Loeries No.1 Creative Director in 2022, and the distinguished One Club Next Creative Leader of 2021. These accolades underscore Yasmina's exceptional creativity and leadership in the dynamic landscape of advertising and creativity. She enjoys embracing creativity out of the office as much as inside. They say the best way to learn is from books and traveling, she loves the latter. With a passion for photography, her travels have helped her craft a keen eye for capturing authentic moments that portray the reality of the worlds she both lives in and explore. This passion has not only inspired her to push herself as a creative, but has also brought her recognition by National Geographic, VSCO and Apple Inc.