Amy Gozalka
Amy Gozalka
Group Creative Director
TBWA\Chiat\Day NY
United States
Named one of Adweek’s Top 100 Rising Agency Talents of 2025, Amy has spent over 15 years putting down creative roots in Chicago, building brands that genuinely connect with people.Grounded in strong strategic thinking, her approach pushes beyond industry norms that champion big ideas delivered through simple, human solutions. That philosophy has helped her reshape legacy brands like Tropicana and Morton Salt, while driving disruptive work for Orkin and Coors Banquet. Her work has drawn comparisons to The Manhattan Project, been archived in the Museum of Modern Art through AICP and spotlighted by cultural voices such as Stephen Colbert and Questlove.Beyond the headlines, Amy’s work delivers real-world results, earning recognition from CNN Business and top honors in the industry—including Gold Lions, One Show and D&AD Pencils, LIAs (with a Grand Prix in Design), and a coveted spot on AdAge’s Top Ads of the Year list.“I love making work that’s worth someone’s time. Because if it doesn’t matter to people, it doesn’t hold value.”