Jury

Brenda Khumalo is the founder and managing director of Lobengula Advertising, anindependent boutique creative agency inspired by the legacy of the late war generalLobengula Khumalo. The agency prides itself on creative excellence with a clearmotto: craft or go home. Fully black owned and 70 per cent female owned,Lobengula Advertising understands the needs of clients and their customers, offeringboutique creative services that deliver winning campaigns. The agency has workedwith industry leaders such as Standard Bank, Old Mutual, Redefine Properties, IDCand Mercedes Benz South Africa. In addition to its core services, LobengulaAdvertising has expanded its offering to include LA Films, its production unit, and LATruth, its strategic consulting business. With 20 years of industry experience, Brendalaunched Lobengula Advertising in 2020 to give voice to underrepresented Africanstories and broaden narratives beyond borders. She is a passionate champion ofinclusivity, serving on several boards and mentoring young talent while leadingchange with empathy and vision. Recognised as the 2024 Standard Bank YoungEntrepreneur of the Year and a 2025 Santam Women of the Future finalist, Brendabelieves in an African advertising future that is authentic, diverse and globallyinfluential