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Cristina Galán is the Country Manager for Mexico at SAMY, the global marketing agency with a social-first DNA specializing in comprehensive communication, digital marketing, and social media services. In her role as Country Manager, Galán leads an ambitious project for exponential growth, aiming to position SAMY Alliance as the largest independent agency in Mexico. Galán has extensive experience in the industry, having led teams and projects across various geographies for prominent agencies and brands. Before joining SAMY Alliance, she served as CEO of Mindshare for Latin America and the Caribbean, and previously as Managing Director of Havas Media Mexico. Additionally, she has been part of the Boards of Directors of IAB Mexico and AVE.