Jury

With over 27 years of experience in consumer research and strategic marketing, Crystalhas established herself as a visionary leader in the global market. Her career spansacross America, Europe, Asia, and the Pacific, where she has worked with some of theworld's most recognized brands. Crystal’s expertise lies in Ideation, Segmentation,Shopper Behavior, Heuristics, and Cognitive Sciences, areas in which she has madesignificant contributions through innovative approaches and strategic insights.As the Chief Insight Officer and Executive Director at PepperCube Consultants, Crystalleads a dynamic team at one of the most respected boutique research firms. Her roleinvolves steering the company towards innovative solutions that drives brand success indiverse markets. Prior to this, she served as the Global Head of the Qualitative Practiceat The Nielsen Company, where she managed a vast network across 105+ countries,setting new standards in qualitative research and consumer insights.Crystal’s leadership is further demonstrated through her active participation as a speakerat prestigious Marketing and Academic Forums, as well as Leadership Conferences. Sheis a sought-after judge for the Effie and Brand Excellence Marketing awards, recognizingexcellence in marketing effectiveness. Her published papers in leading marketingjournals have influenced both academic thought and practical application in theindustry.Crystal’s multicultural experience, having lived in India, Australia, Singapore, and SriLanka, gives her a unique ability to navigate and succeed in diverse cultural landscapes,making her a standout leader in her field.