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Gloria Aguilar is a prominent professional in the field of marketing and advertising, currently serving as the Chief Growth Officer at Havas Group Mexico. Her career has been marked by a series of significant achievements and advancements in various renowned companies.Gloria ""Yoya"" Aguilar began her career in the marketing world in 2008 when she joined Mindshare as a Business Planning Manager. Her talent and dedication led her to Unilever, where she worked as a Communication Channel Manager. In 2013, she returned to Mindshare, where she held several important roles, including Strategy Director Latam, Business Development Head, and VP Client Service.In 2018, Gloria joined Initiative as a Client Service Director and was promoted to Managing Director a year later. Her ability to lead teams and develop effective strategies brought her to Havas Group Mexico in 2022, initially as Managing Director of Havas Media. In October 2023, she was appointed Chief Growth Officer, a role in which she focuses on driving growth and innovation within the company.Gloria was honored at the AWLATAM Future is Female Awards 2023 during Advertising Week LATAM. This recognition celebrates women leaders in the advertising and marketing industry who have demonstrated significant impact and exemplary leadership.In 2024, Gloria was recognized by Grupo Expansión in their ""41+1 LGBT+ Business Leaders 2024"" list. This list highlights business leaders who have made significant contributions in their fields and are also advocates for diversity and inclusion. In her role as Chief Growth Officer at Havas Group Mexico, Gloria has been a key figure in promoting diversity within the company. Her leadership and openness about her identity have inspired many and helped create a more inclusive work environment.Gloria is known for her focus on precise segmentation and the importance of thoroughly understanding consumers to develop effective marketing strategies. She believes that segmentation is key to the success of brands and has implemented this philosophy in all the companies she has worked for.Throughout her career, Gloria has been an inspiring figure in the marketing industry, standing out for her leadership and strategic vision. Her trajectory is a testament to her dedication and ability to adapt and excel in a competitive and constantly changing environment.I’ve worked for over 50 clients and they’ve given me and continue to provide unique experiences for growth and evolving within the media industry; I’ve lead new businesses the last 6 years, which keeps me on my toes and has been an engine to constantly reinvent myself. One of my top learnings is that without a talented team to lead, I would have never gotten where I am now. Another one of them is that if you, your agency and your team, don’t move quickly and adapt to the ever-changing market, all will become irrelevant in the industry.To me, having some fun and laughter in everything that I do is critical, be it a work meeting, family gathering, at the gym or at home. I’ve learned that keeping the atmosphere light makes everything flow, and provides the conditions for wonderful things to surge.