Jury

Jenni Ihatsu is a strategic and creative marketing leader with extensive experience in brand transformation, storytelling and growth creation. As Vice President of Brand & Marketing at Posti, she leads one of Finland’s most iconic almost 400 yearold brand through a bold transformation from a traditional postal service to a international logistics and e-commerce powerhouse. She combines strategic brand leadership with creativity, data, and customer insight to drive growth. Jenni believes that marketing has the power to move people through strong stories — by shaping customer experience and driving sustainable growth. Before Posti, she helped brands in travel and leisure industry. She believes that modern marketing should seamlessly unite emotion and evidence—creating brands that truly matter to society and drive sustainable business growth.