Jury

Keka Morelle is the LATAM CCO at Ogilvy, with a remarkable nearly 30-year career in the advertising industry. Before joining Ogilvy, she served as CCO at WT Brazil for four years. She began her career as an art director, then became a Creative Director at DM9, and subsequently served as an Executive Creative Director at AlmapBBDO. In 2006, during her time as an art director at F/Nazca Saatchi & Saatchi, she served on the Outdoor jury for the first time. Her creative vision has consistently garnered recognition, including awards from Cannes Lions, The One Show, D&AD, and Clio. A respected voice in the advertising industry, Keka was President of the Outdoor jury at Cannes Lions and has served on Cannes juries four times. She was also President of the Art Direction jury at D&AD 2023 and President of the Fusion category jury at The One Show 2024. Keka's impact extends beyond awards, as demonstrated by her inclusion in Adweek's prestigious ""Creative 100"" list in 2020, where she was recognized as a global leader reshaping agency culture. In the same year, she was also honored by the Women to Watch program. Her exceptional contributions have been recognized with the ""Creative Professional of the Year"" title at the Brazilian Caboré Awards in both 2018 and 2023.