Jury

“As a female cross-cultural creative leader, Chong has become an inspirational figure who defies gender stereotypes and encourages diversity in leadership roles.” – Campaign Brief AsiaA Malaysian-Chinese creative leader, Chong has close to 19 years of working experience across agencies in Malaysia, Shanghai, and Beijing. Today, she is working as ECD at BBDO Beijing. She is leading the Team X China for Mercedes-Benz, working on local and global campaigns. Her client portfolio includes leading brands such as Muji, Volkswagen, BMW, Mini, Adidas, Nike, WMF, Meituan, and many more. Her work has garnered recognition and accolades at both local and international award shows, including One Show, LIA, Spikes Asia, ADFEST, D&AD, Clio, Mad Stars. As a female leader, she has also been honored with Women to Watch APAC By Campaign Asia, Women in Creativity | Women to Watch By sHero.Beyond advertising, Lock Sin enjoys spending her personal time on illustration and flora. Whenever she can, she brings these interests into her commercial work, adding a touch of her own craft and perspective to the projects she leads.