Jury

Luciana de Azevedo Lara: global marketing professional with over 11 years of experience transforming brand purpose into business success. Passionate about initiatives that create positive societal impact, she played a pivotal role in Essity’s V-Brands (Libresse/Bodyform) taboo breaking journey. Her leadership was instrumental in positioning the brand among the world’s top five most creative and elevating Essity to a top ten global creative company. Luciana has led globally acclaimed campaigns such as #wombpainstories, #periodsomnia, and #neverjustaperiod, earning widespread recognition and multiple awards.